In line with his moniker, Dr. Earth has not only desired to produce a line of products for health-conscious individuals, he also seeks to make lasting changes for future generations. Milo Shammas has exhibited an ongoing concern with industry practices that are not only archaic but also harmful, unsustainable, and wide-spread.
Although home growing food gives the consumer the biggest capacity of control, it’s not realistic for everyone to become a gardener due to time, space, and location constraints. However, anyone interested in maximizing their health, well-being, and longevity should be concerned as to where their food comes from and how it is grown.
As the food industry has scaled, technology has enabled numerous shortcuts to be deployed, streamlining the production processes, increasing crop yields, and expediting distribution. However, much of this comes at a cost – many of the business and agricultural practices that have become mainstream can do lasting damage to the soil, produce excess amounts of waste, and contribute to an ever-growing carbon footprint.
Out of the tens of thousands of chemicals used in the agricultural industry each year, only a few hundred are tested for safety. A good example of this is the pesticide DDT, which was banned in the United States in 1972—but only after considerable damage had already been done. DDT is still produced and exported for use in foreign agriculture. This is just one of the many extremely negative farming and business practices that could be avoided. Milo has voiced the fact that most consumers are completely unaware of the industry’s downfalls, and are also subject to misleading labeling, ambiguous certifications, and confusing price differentials.